Client: COS

In-house presentation where focus laid on creating two different customer profiles according COS local Stockholm clientele and target groups.


Art Direction & Copy: Elin Laghammar

Photography & Retouch: Angelique Johner

Models: Elina Jalling, Hedda Paljak & Axel Sundeman



This wardrobe explores unexpected combinations to create a dynamic tone and assortment. This story should always feel rich and playful in it’s opportunities to style and outfit, accommodating our customers focused on personal style with a selection of re-imagined, innovative and silhouettes with a multitude of possibilities.



There is a soft and intellectual attitude throughout this customers wardrobe. This story is united by style and purpose with subtle take on reinvented classics, with the intention of a smart approach and confidence in the context of a carefully considered life.